Assessing the value of commonly used methods for measuring customer value: a multi-setting empirical study
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of the Academy of Marketing Science
سال: 2013
ISSN: 0092-0703,1552-7824
DOI: 10.1007/s11747-013-0363-4